Challenges
A rich ecosystem of content to organise
The ITS Centre offers a wide range of therapies — physiotherapy, osteopathy, occupational therapy, acupuncture, lymphatic drainage, massage, coaching and psychology — as well as group classes and medical fitness. The challenge was to make this information immediately accessible while taking into account the five sites and localisation needs.
Showcasing the Training Centre
The ITS Training Centre, created in 2009, offers certified training courses in professional massage, an APP curriculum and continuing education, ASCA-approved and RME-compliant. A clear path was needed to discover the courses and contact the teaching team.
Multilingual and accessible
The site is aimed at a wide audience with content available in FR, DE, EN, PT. It was necessary to ensure smooth navigation, a clear hierarchy and visible conversion points, regardless of the device.
Our solutions
Neos CMS, performance and user-friendly editing
We implemented Neos to provide the ITS Centre teams with highly flexible inline editing, reusable content blocks and fine control over the site structure. The templates include key sections: therapies, sites, courses, training centre, medical fitness, business services and job offers, with dedicated fields for practical information by branch.
Custom web design by DEP/ART
The web design was created by DEP/ART, with consistent visual art direction and a design system adapted to the diversity of content. Our integration faithfully respects the mock-ups and uses modular components designed to last.
Conversion-oriented pathways
We prioritised access to care and locations via the ‘Care / Locations’ navigation, highlighted the contact form and information for each branch, and created direct links to group courses and the Training Centre. CTAs are visible and contextualised according to the pages.
Multilingual and technical SEO
The page structure, hierarchical titles, readable URLs and metadata promote search engine optimisation. The site is available in FR, DE, EN, PT, with mobile-compatible templates and optimised loading times.
The benefits
A complex offering, made simple
Visitors can quickly identify the right therapy, the nearest location and the right contact channel, which streamlines requests and reduces friction. Information about each branch (addresses, transport links, car parks, specialities) is presented clearly.
Highlighting the Training Centre
The dedicated pages for the Training Centre showcase educational content and ASCA/RME accreditations, boosting credibility and driving conversions to information requests.
Editorial autonomy and sustainability
Thanks to Neos, the ITS Centre team manages content on a daily basis without technical intervention, while relying on reusable components. The DEP/ART web design and our custom integration guarantee a sustainable, scalable foundation that is aligned with the identity.
