Challenges
Bringing a new brand identity to the web
For its 50th anniversary, the company evolved from "NoĂ«l Ruffieux" into "Ruffieux FenĂȘtres SA", with a fully rethought identity created alongside communication agency 4com. The website had to embody this renewal: a refined design, faithful to every detail of the mockups and worthy of a leading company in French-speaking Switzerland.
Showcasing reference projects, wherever they are
Ruffieux FenĂȘtres works on private homes and large-scale developments alike, across the cantons of Fribourg, Vaud, Geneva and Valais. These projects needed to be presented clearly, giving visitors an instant sense of the company's geographical reach.
Staying independent day to day
A living business publishes often: new job openings, news, completed projects. The company needed a genuinely simple content management tool - usable by the office team with no technical skills and no reliance on an agency for every update.
Being found on Google
A beautiful website that no one can find serves no one. The new site had to lay solid SEO foundations to grow its visibility and attract qualified traffic.
Our solutions
An interactive map of completed projects
We built a References page that displays projects in both List and Map view, with filters by building type, canton and year - all without any page reload, for a smooth, pleasant experience. In a glance, visitors grasp the scale and geographical spread of the company's work.
Content and news management within everyone's reach
The site includes advanced news management and a content interface designed for simplicity. Job openings, announcements, press coverage: the team publishes freely, whenever it wants, with no middleman.
Foundations built for search visibility
Clear structure, optimised content and sound technical practices: the site was built to be easy to rank and to climb steadily in search results.
The benefits
Complete editorial independence
The Ruffieux FenĂȘtres team updates the site itself - news, projects, recruitment - without depending on anyone. Content stays fresh and current, which benefits both visitors and SEO.
Visibility that takes off
The figures speak for themselves: where the old site generated almost no traffic, the new site launched in 2021 triggered steady, ongoing growth, reaching tens of thousands of visits. The Contact page is now among the most visited - concrete proof that the site drives enquiries.
An image that matches the craftsmanship
The site now reflects the company's premium positioning and the "made in Switzerland" quality of its products. A showcase consistent with the new identity, inspiring trust from the very first visit.
A solid, scalable foundation
The site runs on a robust, secure and well-maintained platform: new features can be added as needs evolve, without rebuilding everything.
