Challenges
Transforming a shop that had become difficult to browse
As the catalogue expanded, navigation and the buying journey had become too complex. Detailing Avenue needed to help private and professional customers find the right product, compare variants and order without hesitation.
Turning the website into a genuine sales tool
The interface no longer reflected the positioning of this specialist car detailing retailer. The redesign had to showcase products and brands more effectively, increase the shop's visibility and convert more visitors into buyers.
Simplifying the management of a rich catalogue
The Divi-based site had become cumbersome to manage, while references, sizes, promotions and new products change regularly. Detailing Avenue needed a clearer structure to maintain its catalogue without making daily work more complicated.
Improving performance, especially on mobile
Customers browse products from their smartphones, sometimes from a workshop or after discovering them on Instagram. The site therefore needed to become faster and provide a smooth small-screen journey, from search through to checkout.
Our solutions
A UX/UI experience designed around buying
We completely redesigned the interface and navigation around real customer behaviour. Categories, products, variants, commercial information and calls to action now guide users at every stage, removing friction on the way to the cart.
A migration from Divi to Gutenberg
The old page builder was replaced with Gutenberg, custom-developed blocks and structured ACF fields. This foundation combines a distinctive visual identity with clearer administration, without imposing the constraints of a ready-made template.
A WooCommerce shop fitted to the catalogue
Product pages and their variants were organised to provide useful information at the right moment and make decisions easier. Promotions, checkout and trust signals form a coherent journey for private customers and professionals alike.
Continuity between the website and the showroom
Delivery, payment methods, WhatsApp contact and Click & Collect are highlighted throughout the journey. The site extends the advice available at the Romont showroom and lets customers choose easily how to buy or collect their order.
A mobile and performance-led approach
The structure, components and asset loading were refined to deliver a faster shop that feels good to use on every device. Customers can browse a reference, select a variant and order easily from their smartphone.
The benefits
A journey that supports sales
Clearer navigation and fewer obstacles in the checkout journey make ordering easier. Since the redesign, Detailing Avenue has seen growth in traffic, sales and Click & Collect, together with fewer abandoned purchases.
Greater autonomy in daily management
Dedicated Gutenberg blocks and ACF fields let Detailing Avenue update pages and featured content within a simple framework. Routine changes require fewer technical interventions, without giving up the advantages of a custom solution.
A consistent experience across every channel
The online shop and showroom now form one commercial journey. Visitors find delivery terms, local collection and contact options when they need them, helping to build confidence in the purchase.
A fast, durable and scalable foundation
The move to Gutenberg and components developed for the project provide a more controlled architecture. The site can evolve with Detailing Avenue's catalogue and commercial needs without rebuilding the entire interface.
